Eyeing small business success? Use these trade show tactics!

February 13th, 2014, 10am

Trade shows [http://en.wikipedia.org/wiki/Trade_fair] in the current scenario are proving to be one of the most powerful ways to market your business but it is also important to ensure that they are being leveraged properly. With the help of trade shows, you get good enough opportunity to reach out to the people with who you may not be able to interact with regards to your business. In order to get the best results, you will need to ensure that you are putting a few useful and simple trade show tactics which act as key to your trade show marketing appearance that you intend to make successful at all costs.

So what are the concerns that you need to keep in mind? Here are some of them.

Focus on a goal and make it clear A lot of small businesses think that if they are there in the trade show then it’s enough to engender interest in the services and the products. The truth is that this is not enough to spark the desire among the customers to do business with any entity. You need to first make out what your goals are and what you are willing to accomplish. Here are a few things you will need to keep in mind while planning out your set of goals.

• Promotion of brand recognition

• Driving good traffic to your website

• Building the brand new leads

• Educating the consumers about your services and products

• Gauging the customer response to your new service or product

Focus on creating a powerful image of your booth Don’t be a fool to underestimate any “wow” factor that arrives at any trade show. You won’t get more than 30-45 seconds to actually capture the attention of the audience. You are responsible for making those first few seconds count. Tim, a marketer associated with CableProtector.co.uk [http://www.cableprotector.co.uk/], believes in making people fall in love with the trade show by adding elements of surprise in the booth itself.

Your focus should be on: Creating a colourful booth that is well designed and presentable Presenting the working models (must be in good condition) of your own service or product

Video or the audio that would lure your target audience and capture their attention even in a busy space

Samples of the product or the literate related to the same that can be handed over to the potential customers so that they can take all the stuff back home Staff that is knowledgeable needs to be arranged so that people can be engaged in the conversation easily.

Also, you will need to pay close attention to other details such as the logo of your brand and the other placements.

Plan and promote your appearance well ahead in time Make use of the social media, TV ads, radio ads and even the billboards so that you can let people know that you will be there. The idea is not just to promote the appearance of your brand but to offer them good enough reasons to make a visit. You can also hold contests and offer them prizes along with those special presentations. Now people will also be interested in making a visit if they can be assured that they stand good chances of getting lucrative benefits!

Focus on heavy traffic event Small niche trade shows are definitely not enough for small businesses planning to make it big among their competitors in the market. Small things might not always get you noticed which means you will be required to do something huge than you planned and this may often be the case. Larger events can help you get more traffic which would automatically mean much more traffic which may not be possible in case of fewer attendants. You are likely to grab enough attention from people outside your niche.

Planning smarter strategies would help your small business grow with time and the trade shows are just one of the most effective tactics to get it right. You are surely going to be pushed an inch closer to the top slot with the help of an impactful and successful trade show. Look for what your competitors are doing and there is nothing wrong in learning from their mistakes. If you have planned to make it big, make sure to do it the smarter way possible. Chances are, you won’t reach to a position from where you have to repent on not having a way back!

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Michael Evans

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