What I appreciate a lot about this book is how it is being told. I’m a visual person so when I read her first story, I easily imagined what was happening in my mind. Her story was conveyed through various handwriting and typography styles. Each captured the unique story from whimsy to thoughtful. It definitely evoked feelings she was trying to come across in them: lessons learned, childhood memories, on growing up, and most importantly how brands connect us to the products we use.