LINE is a very popular instant messenger app here — although available globally, it’s especially popular in Asia — and one of the things that people love about it are the “stickers” that you can use in chat. These “stickers” are basically illustrated emoticons, and you can buy extra sets. Pictured in the photo are the two characters that are the star of the standard “sticker” set (the bear and the rabbit).

This was shot at Kiddy Land on Omotesando, a giant multi-storey shop that specializes in character goods. The LINE display was on the ground floor — so popular enough to be used to attract customers to the store.