1,777 words by 3 writers in Ventura & San Francisco

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lettering, Life, Type

I can't do this but I'm doing it anyway

by Christine Herrin

San francisco — I’m struggling. Deep breaths. I can almost hear Ken’s voice in my head: Not enough contrast, fix that M, this doesn’t work, that’s misaligned. Sketch it again. My estimated five hours has turned into eight and counting. I laugh — who do I think I am? Five hours, for a 3x4 foot chalkboard? — and get back to the feeling of impending doom. Then I think, damn you, Amy. … Amy Poehler, that is. I...

Type, lettering

My Four W's.

by Christine Herrin

San francisco — The fifth W ought to be “work”, as in the work I’m supposed to be doing instead of drawing letters, but…

lettering, Typography, fast food joints

The best part of Whiz Burgers’ menu is not the Fresh Banana Shake

by Stephen Coles

San francisco — Whiz Burgers is a classic fast food joint in San Francisco’s Mission District. It was founded in 1955 and there is a pretty good neon sign out front that proves it. The food is just ok, as far as old...

signs, lettering, practice

Practice makes imperfect

by Michael Silva

San francisco — Palette the brush against the lip of the cup. Press down on the heel of the brush to spread the bristles to the width of a letter stroke. The paint should be the consistency of vegetable oil or heavy ...

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