When I saw this car while I was waiting to cross the road at lunchtime today my immediate urge was to rush to the driver and express my commiserations and sympathies for the massive shame and embarrassment that must arise from having to drive a monstrosity like this around town.

I’m afraid I’m very hardened and cynical when it comes to marketing activities, unless of course freebies are involved! Now, if the driver had simply been allowed to stand on the street corner giving out free Lindt golden bunnies I think that would have been a far more effective publicity stunt than driving around a Smart car with ears, which, frankly, just looks daft.

But what do I know about advertising?!