I love this trivial bit of history, and how great to advertise the fact in the shop window. In areas where there have been shops for generations I reckon this sort of sign ought to be mandatory, so we can all get a sense of perspective and context, understanding more about our place in the flow of history.

Sadly this particular shop is now (yet another) café rather than a fishmongers, but it does have character and is most definitely an improvement over the eyesore ‘Snappy Snaps’ photo and copy shop that immediately preceded it!

I must see if I can find the oldest continuously-occupied shop or business premises in Bloomsbury. That quest may take me some time though, so please be patient.