The dangers of leaving too much white space

October 29th, 2014, 2pm

This advert on the end of a bus shelter caught my eye as I was hurrying to a meeting earlier. It made me laugh out loud, which was slightly embarrassing, but not so much that I wasn’t willing to stop on my way back after my meeting to take a photo.

The lesson? If you’re going to put an advertisement at street level within easy reach of passers by for a product that is widely acknowledged (in the UK at least) as being priced unreasonably highly, it’s probably best not to leave so much space that positively cries out to be filled with additional messages!

David Wade, Christine, Sho, Thursday and 3 others said thanks.

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Adrian Tribe

A follower of Jesus Christ, a husband and father, a Kentish Man (not a Man of Kent), a commuter to London

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