Advertising, Humor, gay

Gay Verses by the Side of the Road

Aireys inlet — You, dear reader, are much too young, no doubt, to remember the little strings of Burma Shave signs that proliferated along US highways until about the time Eisenhower set up the billboard-free Interstate Highway System. The signs presented verses in successive lines of 2 to 3 words, often in couplets, usually rhyming. This apparently successful advertising gimmick lasted from 1927 to 1963, much...