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Startups

2,681 words by 12 writers in Morton Grove, Amsterdam & elsewhere

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startups, amsterdam, Today's office

Almost at the end of the Hub's 60 day challenge, finally realized where I got stuck in my business-model

by Aafke Mertens

Amsterdam — I’ve been part of the Hub’s 60 day challenge - a program for startups. And it was here, on the last few days, that I realized that I had been stuck in fear - fear of validating my assumptions, since somehow I already knew there wouldn’t be great results. I was scared that if my original business idea fell apart, everything would fall apart. But suddenly (after 58 days) I realized that main driver...

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Work stories, startups, park

Hours after I found out someone took my business idea- I sat behind a tree in the park and cried.

by Aafke Mertens

Amsterdam — After posting this dramatic sketch last week I decided to take a breather before I extended the moment. What happened was dramatic in my eyes, it started with my marketing intern telling me she had f...

Work stories, startups, Sunshine

Well, it's not that bad. Not that bad at all...

by Aafke Mertens

Amsterdam — I was pretty jealous by some pictures here at Hi.. people working in the sun and yummy food… My day has been a combination of relaxing and annoying moments. 10am: Packing my things and passport, w...

startups, Work stories

A coffee to settle down the excitement of visiting our first client

by Aafke Mertens

Amsterdam — It is certainly surreal, after 10 months, a business-model failure, and tons of patience, today I visited my first client to give my first real recommendations. Even though my client is part of a pil...

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